After a lengthy delay, an updated version of the e-book Leveraging Corporate Assets: New Global Directions for Business Archives was published on the website of the Resource Center on March 26, 2013. Written by global leaders in the field of business archives, the book's 12 chapters have been grouped under the four themes of the ways in which business archives 1) contribute to history marketing, 2) serve as tools for corporate management, 3) assist in situations of corporate change, and 4) are connected to the public sector. The book also contains an introduction and indexes. A guide to the indexes has been provided to facilitate use.
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- Leveraging Corporate Assets: New Global Directions for Business Archives
[ Resource Center for the History of Entrepreneurship, Shibusawa Eiichi Memorial Foundation ]
http://www.shibusawa.or.jp/english/center/network/01_icasbl/Tokyo/leveraging.html
- Leveraging Corporate Assets: New Global Directions for Business Archives
The e-book is available in PDF form in three versions:
- high-resolution PDF (5,546 KB) of the entire book
- low-resolution PDF (2,298 KB) of the entire book
- separate low-resolution PDFs of each chapter, the introduction, and indexes
Contents:
- Introduction: Didier Bondue (Saint-Gobain Archives) & Yuko Matsuzaki (Shibusawa Eiichi Memorial Foundation)
- Part I: The Power of History Marketing
- Chapter 1: Henning Morgen (A.P. Moller – Maersk) – “A Broader Perspective: Supporting Today's Communication with Historical Facts”
- Chapter 2: Naomi Aoki (Toraya) – “Japanese Traditional Industries and Archives: The Case of Toraya Confectionery”
- Chapter 3: Paul C. Lasewicz (IBM) – “Rooted in the Archives: The Contribution of Corporate Heritage to the IBM Brand Experience”
- Part II: Archives and Corporate Management
- Chapter 4: Alexander L. Bieri (F. Hoffmann-La Roche) – “The DNA of Corporations: A Key Enabler for Success”
- Chapter 5: Didier Bondue (Saint-Gobain Archives) – “Business Archives in France, a Tool Serving Management: The Saint-Gobain Case”
- Chapter 6: Claudia Orlando (Ansaldo Foundation) – “The Ansaldo Foundation: Archives, Training and Culture”
- Part III: Archives: A Tool for Change
- Chapter 7: Becky Haglund Tousey (Kraft Foods) – “Proud Heritage: The Importance of Legacy Stories in Post-Acquisition Integration”
- Chapter 8: Francesca Pino (Intesa Sanpaolo) – “After the Mergers Wave: Change Management and the Building of the Intesa Sanpaolo Group Archives”
- Chapter 9: Vrunda Pathare (Godrej Group Archives) – “The Shaping of History in a Corporate Setting: The Godrej Scenario”
- Part IV: Business Archives and the Public Sector
- Chapter 10: Ashok Kapoor (Reserve Bank of India Archives) – “Reserve Bank of India Archives: A Historical Resource and Corporate Asset”
- Chapter 11: Alex Ritchie (The National Archives of the United Kingdom) – “The National Business Archives Strategy: England and Wales”
- Chapter 12: Lan Wang (State Archives Administration of China) – “The Introduction of the ‘Assets' Concept and its Effect on Business Records Management in China”
- Indexes
- Name Index
- Main Index
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Guide to the Indexes
